Rewards programs have become the norm for most businesses. Nearly 75% of consumers belong to at least one rewards program. These programs encourage current customers to return time and time again to the stores where they frequently shop. Current customers typically spend more than new customers.
e-Gift Cards are rapidly replacing the expensive ‘plastic' gift card programs. Not to mention with a delayed e-mail delivery system, customers can have their e-Gift cards delivered directly to the recipient's inbox on a specific date. Consumers are turning to online shopping to make their gift card purchases.
Layaway Details
Today's economy is introducing online layaway to a whole new generation. Today's consumer is becoming more grounded, thinking more about planning their purchases and staying within their budget more than ever before. Many are realizing that credit card companies are making a lot of money by charging late fees and that paying interest on a purchase just isn't worth the cost. Buying on credit with credit cards is falling out of fashion as more Americans realize that living within their means provides real financial freedom.
There are a lot of consumers out there who consider themselves frugal and they love delayed gratification. It's now very trendy to be a responsible consumer and wisely manage personal finances. This is in sharp contrast compared to just a few years ago when we were a credit-card crazed economy. Buying an item over time without credit cards involved is a win-win proposition for the consumer and the business owner. LayawayPro provides a turn-key online layaway management suite. Customers are looking online for what stores offer layaway. Being that store makes financial sense and will only increase sales.
In-store pay-over-time programs largely vanished during the 1980s with the onslaught of consumer credit cards, which allowed shoppers to bring home their treasures before paying for them in full. However, layaway has made a complete comeback and is finding favor with shoppers from all walks of life. "This was popular 30 years ago, before the credit card companies sent out cards to everyone. If you lived in a homeless shelter, you got like seven cards," says retail consultant Howard Davidowitz, chairman of Davidowitz & Associates. Once everybody got a card, there was no reason for layaway." Today, given the credit card bondage, layaway is making a full comeback as the responsible way to plan for future needs.
- Sears
- T.J. Maxx
- Marshalls
- Burlington Coat Factory
You don't have a be a national chain to offer this program to your customers. LayawayPro is the solution to help you sell more and offer "layaway, your way."
Rewards/Loyalty Points Details
Rewards programs are becoming the norm in today's competitive environment. Merchants are not only looking to draw new customers, but they are seeking ways to compete with large chains that offer rewards programs. LayawayPro offers this component. Consumers are given their online logins so that they can track their points. Merchants determine the dollar to point relationship along with the points redemption value. Merchants can deliver ‘specials' on their point systems to their loyal customers inboxs.
e-Gift Cards
With consumers looking to the web to shop, e-gift cards are a great way for current customers to share your store's shopping experience with family and friends. Typical gift card programs require expensive cards to purchase along with transaction fees as the gift cards are used. LayawayPro's e-gift card program does not require any additional fees, The gift card giver can also utilize the ease of delayed e-mail delivery to ensure the gift card is delivered on time.
